A Classification of American Wealth
History and genealogy of the wealthy families of America - Sponsors


 Part 1 : Colonial and Mercantile America  Part 2 : America in the Gilded Age
 Part 2 : America in the Twentieth Century  Encyclopedia of American Wealth

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  Part III-Chapter 13 : Automobile and Aviation  > W. C. Durant  :     Previous   1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
                                                                                                                                                     
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   William Crapo Durant - Durant Motors

Page entitled : William C. Durant founds Durant Motors

Content of this page is about :
How William C. Durant set up Durant Motors, with a full lineage of assembled cars, ten plants with a capacity of 650000 units and 4000 retailers


Extract :
... His company would eventually claim to have 146'000 shareholders, more than any US firm at the time, except American Telephone & Telegraph. To the Durant, he added the Star in 1922, as a low priced competitor to Ford and Chevrolet, the six-cylinder Flint in 1923, to compete against Buick and the upper crest of GM makes and bought the Locomobile out of the ashes of  ...

 

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