A Classification of American Wealth
History and genealogy of the wealthy families of America - Sponsors


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 Part 2 : America in the Twentieth Century  Encyclopedia of American Wealth

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  Part III-Chapter 13 : Automobile and Aviation  > W. C. Durant  :     Previous   1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
                                                                                                                                                     
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   William Crapo Durant - General Motors overextended in 1910

Page entitled : Overextension at General Motors in 1910

Content of this page is about :
How Durant overextended General motors on his first corporate buying spree in 1908-10 and was forced to turn to Eastern bankers for help


Extract :
...many of Durant's acquisitions were costly failures, as they either ran up losses or represented obsolete or unproven technologies. The friction drive Cartercar, the Elmore Motor Car Co ($600'000) and the Heany Lamp Co ($7 million) are examples. But also the Welch, the Marquette, the Ewing, the Randolph and the Rainier cars disappeared the way many independents did in these days, after  ...

 

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