A Classification of American Wealth
History and genealogy of the wealthy families of America - Sponsors


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  Part III-Chapter 13 : Automobile and Aviation  > W. C. Durant  :     Previous   1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
                                                                                                                                                     
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   William Crapo Durant - Chevrolet

Page entitled : William Crapo Durant founds Chevrolet to compete with Ford

Content of this page is about :
How Durant founded Chevrolet to fill the market gap left by Buick and succeeded to set up a credible competitor to Ford, enough to bid up capitalization to $80 million


Extract :
... The low-priced Little, built in Flint under the supervision of long time Durant manager and friend A. B. C. Hardy, sold fairly well but the first Chevrolet car was a large six cylinder touring sedan priced at $2151, too much to realize the kind of sales, Durant had in mind. It was only after he merged ...

 

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