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The silver kings of Nevada's Comstock Lode
... In
1857, James C. Flood and William S. O’Brien opened a saloon at the corner of
Pacific and Stockton Streets. The logic for the choice of the liquor trade
was dictated by their recent individual failures in two completely different
businesses. O’Brien had the idea backed on his observation that the
predominantly single men population of California was characterized by
constant thirst, in good times and during depressions. This then seemed the
only business unaffected by the economic cycles ...
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